Telecommunications company T-Mobile has announced its acquisition of budget cell service provider Mint Mobile, along with two other brands, in a cash-and-stock deal worth $1.35 billion. Mint Mobile uses T-Mobile’s wireless network and offers low-cost plans for as little as $15 per month.
T-Mobile CEO Mike Sievert stated that the company would leverage its size and resources to enhance Mint’s offerings and expand its marketing formula.
Actor and part-owner of Mint Mobile, Ryan Reynolds, is a key contributor to the brand’s marketing strategy. Reynolds joked that the deal was beneficial for Mint Mobile customers, as T-Mobile’s 5G network is superior to his mother’s mahjong skills. Sievert confirmed that the $15 per month pricing would continue for Mint under T-Mobile’s ownership.
Mint founders David Glickman and Rizwan Kassim will remain in charge of the brands as a separate business unit, with Reynolds continuing his creative role. The deal is expected to close later in 2023 and will allow Mint to continue utilizing T-Mobile’s network.